Reader edition · Free download
Field Kit
Worksheets and templates from Market Fit Alpha — so you can run the loop on your own idea before you build.
- Assumption capture — name what you believe but haven't tested
- Experiment design — the cheapest test that could prove you wrong
- Evidence log — record what reality said back
- Alpha checklist — keep the edge that survives the test
PDF · Reader Edition · For personal use with the book